Saturday, February 20, 2010

Celebrity Chef calls for support of Michelle Obama's Let's Move initiative

Chef Jamie Oliver’s Power of Food
2010 TED Award Speech
Fight Obesity 

A quick observation will confirm that obesity in America is much more prevalent than ever before. The Centers for Disease, Control and Prevention (CDC) confirm that after smoking, obesity has become the primary lifestyle-related cause of disease and death in the United States. Obesity tops the list of growing global health concerns and is one of America's primary health and economic concerns. British celebrity Chef Jamie Oliver, well known on The Food Network, took his passion for fighting obesity in the UK to the obesity battleground right here in America. Jamie Oliver was the recipient of this year's prestigious 2010 TEDPrize award.

What is TED?
In 1984 a small, nonprofit group dedicated to Ideas Worth Spreading began to bring together inspiring people from Technology, Entertainment and Design (TED). Over three decades since then, TED has grown and has an annual conference in Long Beach, California and in Oxford UK (TEDGlobal). TED also boasts a community program, TEDx, a video site, TEDTalks, and TEDIndia.

Take a look at the video of Chef Jamie Oliver's recent TED prize award speech, shown below. This speech, along with Jamie's ongoing efforts, will aide in generating increased funding and public awareness about the seriousness of obesity on public health. 

Chef Jamie stressed how we must make healthier choices, increase education about food, continue adding gardens, and bring back simple cooking techniques in the home. He urges all Americans to support first lady, Michelle Obama, in her Let's Move initiative calling for healthy choices, healthier schools, physical activity and affordable and accessible healthy food for America's children. 

What caught my eye most about Jamie’s award speech was his passion and obvious dedication to improve America's school lunch program for the sake of our children. Chef Jamie points out the importance of food and nutrition education, along with the need for healthier recipes using more locally grown fresh fruits and vegetables.

Children Deserve Better
Jamie Oliver's energy and fight for this cause was fueled by the lack of nutrition that also faces school lunch programs in his homeland, the UK. Jamie Oliver created the UK's Feed Me Better campaign, which generated interest from over 200,000 people, prompting the government to pledge $550 million towards improving school lunch programs in the UK.

Chef Jamie also starred in the award-winning UK series Jamie's School Dinners and Jamie's Return To School Dinners. His shows generated a public outcry for change in the school meals system and his work continues to be recognized by the British government.

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Related Links:
Chef Jamie Oliver
Obesity A Growing Epidemic
American Diabetes Association Applauds First Lady

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