A quick observation will confirm that obesity in America is much more prevalent than ever before. The Centers for Disease, Control and Prevention (CDC) confirm that after smoking, obesity has become the primary lifestyle-related cause of disease and death in the United States. Obesity tops the list of growing global health concerns and is one of America's primary health and economic concerns. British celebrity Chef Jamie Oliver, well known on The Food Network, took his passion for fighting obesity in the UK to the obesity battleground right here in America. Jamie Oliver was the recipient of this year's prestigious 2010 TEDPrize award.
What is TED?
In 1984 a small, nonprofit group dedicated to Ideas Worth Spreading began to bring together inspiring people from Technology, Entertainment and Design (TED). Over three decades since then, TED has grown and has an annual conference in Long Beach, California and in Oxford UK (TEDGlobal). TED also boasts a community program, TEDx, a video site, TEDTalks, and TEDIndia.
Take a look at the video of Chef Jamie Oliver's recent TED prize award speech, shown below. This speech, along with Jamie's ongoing efforts, will aide in generating increased funding and public awareness about the seriousness of obesity on public health.
What caught my eye most about Jamie’s award speech was his passion and obvious dedication to improve America's school lunch program for the sake of our children. Chef Jamie points out the importance of food and nutrition education, along with the need for healthier recipes using more locally grown fresh fruits and vegetables.
Children Deserve Better
Jamie Oliver's energy and fight for this cause was fueled by the lack of nutrition that also faces school lunch programs in his homeland, the UK. Jamie Oliver created the UK's Feed Me Better campaign, which generated interest from over 200,000 people, prompting the government to pledge $550 million towards improving school lunch programs in the UK.